For USPS I was given the task to create a simple campaign to be shown to consumers around the holidays. By using icons and associating them with USPS I was able to get the message across that people can and should trust the USPS with their shipping needs for anything from small to even their expensive and delicate items. I feel that by using icons instead of text it was easy to understand.
While working at FCB with the Jack Daniel’s team we created the Sala Siete ad for Jack Daniel’s. The campaign was made specifically for cinco de mayo in order to appeal to young adults and get them interested in the 2014 h20 music festival in Los Angeles, California. Through the use of this image in posters, banner ads, header cards, and in-store merchandise the campaign ended up being a great success for the company and this ad was a strong component.
DWELL DIGITAL MAGAZINE
I was given the task of creating a fully-functioning digital magazine that works in both portrait and landscape for Dwell Magazine.
Idea: Make sure I get across the idea that this is an erasable pen that becomes permanent in twenty-four hours. I created a print ad campaign, outdoor ad, and subway ads