menu Photography

In 2015 I was a part of the McDonald’s nationwide ‘Food Reimagined’ photography refresh. By featuring these menu options in a sharp side-by-side contrast, you can see the fresh, real individual ingredients that actually make the meal whole. This new look is a complete departure from the polished, perfect, almost plastic looking food images that consumers are familiar with on the McDonald's menu today. Real food is imperfect. Now we see the difference. Here is a sampling of images I helped Art Direct while working with the McDonald's team. The images where used on their mobile app, menus, and website.

Photographer: Micheal Maes // www.maesstudio.com

Pico Guacamole Sandwich

Pico Guacamole Sandwich

Artisan Grilled Chicken

Turtle Brownie Sundae & Strawberry Shortcake Sundae

Turtle Brownie Sundae & Strawberry Shortcake Sundae

Guacamole

Pico Guacamole Sandwich

Signature Crafted Sandwiches

Strawberry Limonade

Crispy Chicken McWrap

Aisan Salad

Sriracha Burger

Big Mac

Buttermilk Crispy Chicken

Double Quarter Pounder

Artisan Grilled Chicken

Egg McMuffin

Fruit Parfet